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As a leading Weissbier brand, the Paulaner brewery accepts responsibility and respects legal requirements with regards to maintaining a responsible attitude towards drinking alcohol. You can find information about alcoholic drinks on the following pages.
Paulaner is committed to the responsible consumption of alcohol. Since the following pages provide information on alcoholic beverages, we ask you to confirm your age.
To visit a different international version of the website please select a country:
Why we don’t advertise for people not of legal drinking age, you can learn at:
www.responsibledrinking.euThe popularity of Paulaner beer has always extended beyond the city limits of Munich. The special enjoyment of beer, our highly skilled brewmasters and the famous Bavarian way of life are just a few factors contributing to Paulaner’s success – locally and internationally. More than 2 million hectolitres leave our brewery each year – travelling from Munich Langwied to over 70 countries.
Paulaner remains connected to its origins. The Oktoberfest in Munich and the annual Salvator tasting with the “Politiker Derblecken” (roasting) of the local politicians are just two examples of how Paulaner keeps its ties to Munich traditions.
The monks in the Neudeck ob der Au Monastery in Munich brew a strong beer, the Paulaner Salvator – naturally according to the Purity Law of 1516. Whatever they don’t drink themselves is given to the poor or sold in the cloister pub.
In 1751, the Paulaner monks are officially allowed to serve their beer on the day celebrating the father of their order, Salvator. As a show of gratitude, they invite the Bavarian Electors to enjoy their first sip of the eponymous brew, Salvator.
Valentin Stephan Still, a monk more commonly known as Brother Barnabas, arrives at Neudeck ob der Au monastery. His innovative brewing techniques set new standards for taste, quality, and wholesomeness. Indeed, his recipe from that time still forms the basis for today’s Paulaner Salvator.
Franz Xaver Zacherl assumes control of the brewery from the monks after secularization, then modernizes and expands it. In the common vernacular, Paulaner is now often called “Zacherlbrew.”
The first beer huts appear on the “Wiesn” meadow and Paulaner soon obtains its licence to serve beer. Eight years before, a major horse race had been organised here, when the heir to the throne, Ludwig I, married Princess Therese of Saxony-Hildburghausen. This was the start of the largest popular festival in the world.
The Paulaner Brewery moves with the times and is always developing new techniques. One of the first Carl von Linde ice machines is used. From that point on, beer can be brewed all year round.
The Paulaner Brewery is for the most part destroyed during a bombing raid in 1944. Reconstruction is completed by 1950.
The Schörghuber family takes over the majority of Paulaner Brewery and the entrepreneurial family maintains that majority to this day.
The Waitzinger Weissbier is the first non-alcoholic weissbier in the world – today it’s called Hefe-Weißbier Non-Alcoholic.
Another innovation: The Thomas Bräu Non-Alcoholic is one of the first bottom-fermented non-alcoholic beers in the world – today it’s called the Original Münchner Non-Alcoholic.
Paulaner Bräuhaus Consult GmbH opens the first brewhouse on Kapuzinerplatz in Munich as the headquarters of Paulaner taverns with its own in-house brewing operation. More brewhouses follow in Beijing, Shanghai, Singapore, and St. Petersburg.
On the occasion of the 200th Oktoberfest, Paulaner gives itself and its guests a completely new festival tent: the Winzerer Fähndl. It is the first tent to have a centralized beer supply fed through an underground loop pipeline. It is copied by others after its debut.
The cornerstone of the new brewery in Landwied is laid. The Paulaner CEO along with the facility’s first master brewer, Christian Dahncke, are accompanied by “Mama Bavaria,” Luise Kinseher, for the ceremony at the location of the future brewhouse.
On September 15, 2015, the first beer in Munich Langwied is poured and the new brewery is officially opened. In December 2016, management moves back into the old Zacherlbrau building – the original headquarters in Munich Au.
For the first time in its history, Paulaner exports 1 million hectoliters to the rest of the world. Paulaner is consumed in over 70 countries around the globe.
The monks in the Neudeck ob der Au Monastery in Munich brew a strong beer, the Paulaner Salvator – naturally according to the Purity Law of 1516. Whatever they don’t drink themselves is given to the poor or sold in the cloister pub.
As ever-larger numbers of people in Munich begin drinking the beer, civilian brewers voice their complaints to the city council on February 24, 1634, about competition from the monastery. This letter is considered the first documented evidence of the Paulaner Brewery and is to this day used as the founding date of the brewery.
In 1751, the Paulaner monks are officially allowed to serve their beer on the day celebrating the father of their order, Salvator. As a show of gratitude, they invite the Bavarian Electors to enjoy their first sip of the eponymous brew, Salvator.
It is a ritual that still takes place, when the head of the Paulaner Brewery hands the first 1-liter measure of Salvator to the Bavarian minister president at the kick-off of the Munich Starkbierfest (strong beer festival). In 1780 the brewery is granted an unrestricted license to serve its beer.
Valentin Stephan Still, a monk more commonly known as Brother Barnabas, arrives at Neudeck ob der Au monastery. His innovative brewing techniques set new standards for taste, quality, and wholesomeness. Indeed, his recipe from that time still forms the basis for today’s Paulaner Salvator.
Franz Xaver Zacherl assumes control of the brewery from the monks after secularization, then modernizes and expands it. In the common vernacular, Paulaner is now often called “Zacherlbrew.”
The first beer huts appear on the “Wiesn” meadow and Paulaner soon obtains its licence to serve beer. Eight years before, a major horse race had been organised here, when the heir to the throne, Ludwig I, married Princess Therese of Saxony-Hildburghausen. This was the start of the largest popular festival in the world.
The Paulaner Brewery moves with the times and is always developing new techniques. One of the first Carl von Linde ice machines is used. From that point on, beer can be brewed all year round.
The Paulaner Brewery is for the most part destroyed during a bombing raid in 1944. Reconstruction is completed by 1950.
The Schörghuber family takes over the majority of Paulaner Brewery and the entrepreneurial family maintains that majority to this day.
The Waitzinger Weissbier is the first non-alcoholic weissbier in the world – today it’s called Hefe-Weißbier Non-Alcoholic.
Another innovation: The Thomas Bräu Non-Alcoholic is one of the first bottom-fermented non-alcoholic beers in the world – today it’s called the Original Münchner Non-Alcoholic.
Paulaner Bräuhaus Consult GmbH opens the first brewhouse on Kapuzinerplatz in Munich as the headquarters of Paulaner taverns with its own in-house brewing operation. More brewhouses follow in Beijing, Shanghai, Singapore, and St. Petersburg.
On the occasion of the 200th Oktoberfest, Paulaner gives itself and its guests a completely new festival tent: the Winzerer Fähndl. It is the first tent to have a centralized beer supply fed through an underground loop pipeline. It is copied by others after its debut.
The cornerstone of the new brewery in Landwied is laid. The Paulaner CEO along with the facility’s first master brewer, Christian Dahncke, are accompanied by “Mama Bavaria,” Luise Kinseher, for the ceremony at the location of the future brewhouse.
On September 15, 2015, the first beer in Munich Langwied is poured and the new brewery is officially opened. In December 2016, management moves back into the old Zacherlbrau building – the original headquarters in Munich Au.
For the first time in its history, Paulaner exports 1 million hectoliters to the rest of the world. Paulaner is consumed in over 70 countries around the globe.
The monks in the Neudeck ob der Au Monastery in Munich brew a strong beer, the Paulaner Salvator – naturally according to the Purity Law of 1516. Whatever they don’t drink themselves is given to the poor or sold in the cloister pub.
As ever-larger numbers of people in Munich begin drinking the beer, civilian brewers voice their complaints to the city council on February 24, 1634, about competition from the monastery. This letter is considered the first documented evidence of the Paulaner Brewery and is to this day used as the founding date of the brewery.
In 1751, the Paulaner monks are officially allowed to serve their beer on the day celebrating the father of their order, Salvator. As a show of gratitude, they invite the Bavarian Electors to enjoy their first sip of the eponymous brew, Salvator.
It is a ritual that still takes place, when the head of the Paulaner Brewery hands the first 1-liter measure of Salvator to the Bavarian minister president at the kick-off of the Munich Starkbierfest (strong beer festival). In 1780 the brewery is granted an unrestricted license to serve its beer.
Valentin Stephan Still, a monk more commonly known as Brother Barnabas, arrives at Neudeck ob der Au monastery. His innovative brewing techniques set new standards for taste, quality, and wholesomeness. Indeed, his recipe from that time still forms the basis for today’s Paulaner Salvator.
Franz Xaver Zacherl assumes control of the brewery from the monks after secularization, then modernizes and expands it. In the common vernacular, Paulaner is now often called “Zacherlbrew.”
The first beer huts appear on the “Wiesn” meadow and Paulaner soon obtains its licence to serve beer. Eight years before, a major horse race had been organised here, when the heir to the throne, Ludwig I, married Princess Therese of Saxony-Hildburghausen. This was the start of the largest popular festival in the world.
The Paulaner Brewery moves with the times and is always developing new techniques. One of the first Carl von Linde ice machines is used. From that point on, beer can be brewed all year round.
The Paulaner Brewery is for the most part destroyed during a bombing raid in 1944. Reconstruction is completed by 1950.
The Schörghuber family takes over the majority of Paulaner Brewery and the entrepreneurial family maintains that majority to this day.
The Waitzinger Weissbier is the first non-alcoholic weissbier in the world – today it’s called Hefe-Weißbier Non-Alcoholic.
Another innovation: The Thomas Bräu Non-Alcoholic is one of the first bottom-fermented non-alcoholic beers in the world – today it’s called the Original Münchner Non-Alcoholic.
Paulaner Bräuhaus Consult GmbH opens the first brewhouse on Kapuzinerplatz in Munich as the headquarters of Paulaner taverns with its own in-house brewing operation. More brewhouses follow in Beijing, Shanghai, Singapore, and St. Petersburg.
On the occasion of the 200th Oktoberfest, Paulaner gives itself and its guests a completely new festival tent: the Winzerer Fähndl. It is the first tent to have a centralized beer supply fed through an underground loop pipeline. It is copied by others after its debut.
The cornerstone of the new brewery in Landwied is laid. The Paulaner CEO along with the facility’s first master brewer, Christian Dahncke, are accompanied by “Mama Bavaria,” Luise Kinseher, for the ceremony at the location of the future brewhouse.
On September 15, 2015, the first beer in Munich Langwied is poured and the new brewery is officially opened. In December 2016, management moves back into the old Zacherlbrau building – the original headquarters in Munich Au.
For the first time in its history, Paulaner exports 1 million hectoliters to the rest of the world. Paulaner is consumed in over 70 countries around the globe.
“Paulaner engagiert” means “Paulaner is committed” – a motto that guides our social responsibility. As the company’s majority shareholder is a family, long-term success is of huge importance to us. And long-term success requires a stable environment. That’s why for us, sustainability means being a reliable partner and always taking the long-term view. This is the standard we set ourselves in all our work, and it determines our relationships with suppliers, society, and the environment in equal measure.
As a traditional Munich brewery, Paulaner is closely associated with the city of Munich and its people, history, and culture. That’s why the company has introduced the Paulaner Salvator award endowed with 80,000 euros. With the motto “We support the best ideas for Munich,” the prize aims to boost targeted social commitment in Munich, supporting projects that improve people’s lives and connections in the city.
The green banks of the Isar river are a popular recreational area for all Munich residents – and we want to keep it that way. That’s why Paulaner has been committed to “Deine Isar” since 2013. The idea behind the association is to promote a respectful attitude towards this wonderful area of Munich. As the main sponsor, Paulaner helps the association with a number of important projects.
Find out more at:
Paulaner has traditionally shown its commitment to Munich in many different ways. These include the brewery’s help with fund-raising for the Josef Schörghuber Foundation for children in Munich. Each year, the foundation provides financial support for many needy children, young people, and families from Munich so that they can take part in holiday and leisure activities. With this and other regional actions, such as donating a bell for the neighbouring Maria Hilf Kirche, Paulaner demonstrates its commitment to our home city.
Only by ensuring that environment is unspoiled can we ensure the long-term quality of the water, malt, and hops – the natural raw materials used to make Paulaner beer. Protecting the environment is therefore in the brewery’s own interests and has long been an important part of our corporate principles. In 1998, the Paulaner Brewery introduced a system of environmental management in the form of an environmental audit. This was followed in 2003 with certification according to the ISO 14001 standard. Since November 2013, the brewery has also been EMAS III certified, which is the highest level of environmental management in the EU.
You can find more detailed information in the Paulaner environmental report.
Beer is a cultural heritage representing a fun attitude to life, relaxation, and conviviality. There are many times in our lives that are made even better by a beer fresh from the tap.
Beer is a luxury, and time should be set aside to enjoy it. We stand for a responsible attitude towards beer and are committed to combating alcohol abuse. We support the “Bier bewusst genießen” (“Enjoy beer responsibly”) campaign initiated by the German association of breweries.
Our company is guided by the following principles. We are also committed to ensuring that our partners in the retail, catering and hospitality trades also follow these guidelines.
“Good, better, Paulaner” – the well-known slogan of Paulaner Brewery is not just an advertising slogan. It is a yardstick for every Paulaner employee. The name Paulaner has stood for the highest quality and Munich beer culture since 1634. The Paulaner brew masters brew the diverse products of a Bavarian brewery, from classics like Weißbier and Hell to specialties like Salvator and Oktoberfest Bier and even new beer creations, in Munich. Paulaner is an long-established family-owned company in Munich that now exports to over 70 countries and that has developed into a globally thinking, modern and successful brand enterprise.
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